Vision, Mission and Values
Developed by Ameren’s senior team under the leadership of Chairman and Chief Executive Officer Gary Rainwater, Ameren’s vision, mission and values are the foundation of our company’s future. Ameren’s vision is to become the best utility company in the United States—in the eyes of our customers, stakeholders, communities and employees. Our mission is to meet our customers’ energy needs in a safe, reliable, efficient and environmentally responsible manner. In pursuing our vision and mission, Ameren is guided by six core values:
Integrity	We manage our business honestly and ethically. We always do what is right and take personal responsibility for our actions. We behave in a way that earns the trust and respect of all of our stakeholders and enhances the reputation of our company.
Respect	We treat all people with dignity and respect. We create a work environment that attracts, develops, supports and retains a high-quality, culturally diverse workforce—valuing each person’s talents, perspectives and experiences.
Accountability	We are accountable for our actions and take active responsibility for the satisfaction of our customers, the safety of our employees and the return on investment for our shareholders.
Stewardship	We build and improve on the business entrusted to our care. We are good stewards of our stockholders’ investment, of our employees’ welfare, and of our customers’ trust in us to provide their energy needs. We are dedicated to meeting our social, community and environmental responsibilities.
Teamwork	We work together as a team, leveraging our employees' unique talents and skills in a spirit of cooperation and trust. We foster a culture of innovation and creativity to bring greater value and hold each other mutually accountable for achieving our common vision.
Commitment to excellence	We commit ourselves to the success of our business by pursuing excellence in all that we do.
For more about Ameren’s commitment to ethical behavior by all of our employees, see the corporate governance section of our Investors site.